To celebrate Pride Month, I designed and prepared a full elevator wrap for IKEA Ottawa, transforming a standard elevator into an engaging brand experience.

The project builds on IKEA Canada’s “Make Room for Love” campaign. The couch, chair, bag, pillow, and shark graphics were developed as part of the existing campaign by other IKEA Canada locations. I took those established visual elements and developed a new concept specifically for the IKEA Ottawa store, creating a cohesive elevator installation that brought the campaign to life in a new way.

The objective was to create an installation that aligned with IKEA’s visual identity while making the elevator a memorable focal point within the store.